Cleveland, OH · Hotels & resorts · 2026–present
Masa & Agave
A dormant cantina account, brought back to life.
Content views in the first two months: from a dark account; Instagram views 98% organic.
Instagram engagement vs Meta’s typical restaurant account (category benchmark).
Facebook engagement: roughly ten times the category-typical account.
Partnership
Partner since 2026
Scope
Social media management · Food & drink photography · Content production
Engagement
Ongoing partnership
Location
Cleveland, OH
The brief
Masa & Agave, tacos and tequila inside The Westin Cleveland, had a warm audience waiting: 1,974 Instagram followers watching an account that had not posted in 90 days. A restaurant this photogenic, silent on the platform its guests check first.
The work
Shoot days built around the menu: the michelada cart, happy-hour spreads, brunch on the patio, the spicy margarita in its element. Run as one system with the hotel account, shared shoot days, separate voices, so the cantina reads like its own brand, not a hotel amenity.
The system
A managed grid for the restaurant, captions in the cantina voice, seasonal menu pushes planned with the F&B team, and the same approvals-and-reporting rhythm the hotel gets.
The takeaway
A dormant account with an existing audience is not a posting problem. It is a perception opportunity. The audience was already in the room; the content just had to show up worth following.
The next partnership
The next case study could be yours.
Tell us about your property or your brand. We'll tell you honestly whether we can move the number.