Cleveland, OH · Hotels & resorts · 2026–present
The Westin Cleveland
A downtown flagship’s content, month after month.
Instagram views in month four vs the pre-pilot monthly pace: 39,672 views in 28 days, almost all organic.
Instagram interactions vs the pre-pilot baseline.
Facebook engagement rate: tripled from 3.0% and held there.
More Instagram DM conversations during the pilot: the inquiries that turn into bookings.
Partnership
Partner since 2026
Scope
Social media management · Photography · Video · Reporting & competitive intelligence
Engagement
Ongoing partnership
Location
Cleveland, OH
The brief
A 484-room Marriott-managed flagship in the heart of downtown Cleveland. A strong property with corporate brand standards to respect, and a feed that needed to feel like the hotel actually feels. (Its cantina, Masa & Agave, runs as a sister engagement with its own case study.)
The work
An ongoing monthly partnership: on-property shoots that capture the hotel through its seasons, lobby to rooftop, guest room to margarita, cut into a steady rhythm of social content that stays inside brand guidelines while still stopping the scroll.
The system
Monthly planning against the hotel’s calendar (events, seasons, F&B pushes), capture days on property, a managed grid, client approvals built into the rhythm, and reporting, with competitive intelligence, the marketing team can forward upstairs without editing.
In the feed
Cut for the phone.
Short-form video is part of the monthly system, cut vertical for the hotel’s feed.
The takeaway
Big-flag hotels have brand standards and busy teams. What they need from a partner is simple: content that clears the bar every single month without being chased. That's the partnership.
The next partnership
The next case study could be yours.
Tell us about your property or your brand. We'll tell you honestly whether we can move the number.