Steel House founder Tom Nagel filming in the water with an underwater housing on a Cressi shoot in Belize.

Services

From shoot to system.

Photography, film, social, websites, and email for hotels and premium brands. Shot on location. Run monthly.

The work is the pitch. Shot on assignment for Cressi, Belize.

What we do

Four practices. One system.

Each one stands alone. Together they run a brand’s whole presence without the seams.

Social media management

The monthly engine: strategy, shoot days, the grid, publishing, community, reporting.

  • Shoot days on property
  • Grid planning
  • Posting and community
  • Monthly reporting
How the partnership works

Photography and film

On property, in the water, from the air. Campaign heroes down to social cuts.

  • Resort and brand libraries
  • Brand films
  • Aerial and underwater
  • Social-first video
See the work

Websites

Designed and built in-house, fast and search-ready. You are looking at one.

  • Design and build
  • SEO foundations
  • The Archive build
  • The Ocean Tide build
A site we built

Email and digital marketing

Campaigns and flows that turn attention into direct bookings.

  • Monthly campaigns
  • Automated flows
  • List care
  • Paid amplification
Start a project

The engine, live

A feed that never goes quiet.

This is what the monthly engine produces: real posts from real partners, planned as a grid, published on schedule, answered like a front desk.

01 Shoot on property 02 Plan the grid 03 Publish and manage 04 Report what matters
The partnership, in writing

The partnership

What a month buys, in writing.

Every partner gets a monthly report with numbers a GM can forward. These are real lines from real ones.

Shoot

Days on property: rooms, food, water, the moments between.

10.8× Instagram interactions, The Westin Cleveland 90-day pilot
Publish

The grid planned, posted, and managed in the property’s voice.

4.4× Engagement vs Meta’s typical restaurant, Masa & Agave
Reach

Discovery content built to find people who don’t follow you yet.

94% Of Instagram views from non-followers, Ocean Tide, 90 days
Report

A monthly readout on the movement that matters to bookings.

+273% DM conversations during the Westin pilot
01

The call

Twenty minutes. We look at your channels and your goals first, so it is an honest read, not a pitch.

02

The first shoot

When it fits, we come to the property: shoot days and a starter library. You see the work before committing to anything ongoing.

03

The system

The monthly partnership starts: grid, publishing, reporting, and a feed that compounds. Our longest partnerships started exactly this way.

What does the monthly partnership include?

Shoot days on property, a visually planned grid, short-form video, captions and publishing, community management, and a monthly report tied to your goals. Design collateral is part of the scope: flyers, one-sheets, and event creative, designed in-house. Email programs bolt on when the list is worth working. It is structured as a monthly retainer, and we call it a partnership because that is how it behaves.

Do you take one-off projects?

Yes. Content libraries, brand films, and websites all run as defined projects. Some stay projects; a lot of them become partnerships once the first delivery lands.

Where do you work?

Based in Cleveland, Ohio. On location everywhere: Belize, Santa Fe, Atlanta, Boston, and as far as Komodo, Indonesia.

The next partnership

Your brand deserves a system, not a scramble.

Tell us what you run. We will tell you honestly what a partnership could do for it.