Boston, MA · Lifestyle & consumer · 2025–present
Archive
A brand film, a new website, and the emails in between.
Views in the first year of the partnership: 93% of Instagram views organic.
More Instagram conversations started: 322 in the year. For a members’ club, DMs are membership inquiries.
Instagram following in twelve months: 770 new follows on the club’s account.
Profile visits across Instagram and Facebook: people checking out the club before walking in.
Partnership
Partner since 2025
Scope
Film · Websites · Email marketing · Photography
Engagement
Ongoing partnership
Location
Boston, MA
The brief
A private luxury social club in MetroWest Boston, where collector culture, curator expertise, elevated hospitality, and modern luxury come together — and where members’ seven-figure collections live. The brand needed its story told with the same care the cars get, and its digital presence brought up to the level of the building.
The work
A cinematic brand film shot on location in the facility. A new website designed and built by Steel House to carry the brand’s weight online. Monthly email marketing that keeps members and prospects close.
The system
This is what a multi-lane partnership looks like: film for the brand, a website that converts interest into inquiries, and a recurring email program: all under one roof, all speaking the same language.
The results
The first partnership year put real numbers behind the brand, and the board above is the headline. The detail that matters most for a members’ club sits underneath it: the audience the content attracts is the exact member profile — 77% men, mostly 25–54, led by Boston and MetroWest — and the conversations it starts in the DMs are where membership inquiries begin.
The film
Private car storage awaits.
A brand film for the club's car storage, cut for autumn: the drive out, the roads, the vault.
In the feed
Cut for the phone.
Cut vertical for the club's channels: the cars, the cellar, the nights.
The takeaway
A premium brand is a promise repeated everywhere a customer touches it. Film sets the tone, the website holds it, and the monthly sends keep it in front of the right people: one partner, one standard.
The next partnership
The next case study could be yours.
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