Santa Fe, NM · Lifestyle & consumer · 2025–present
Light Styles of Santa Fe
Handmade lighting, shown the way it’s made.
Instagram following since the partnership began: from roughly 200 followers to 723.
Views in the partnership’s first thirteen months: 83% of Instagram views organic.
New follows vs the typical comparable account: Meta’s own 28-day benchmark.
U.S. audience, led by Santa Fe and Albuquerque: the people who walk into the showroom.
Partnership
Partner since 2025
Scope
Social media management · Product photography · Email marketing
Engagement
Ongoing partnership
Location
Santa Fe, NM
The brief
A Santa Fe maker of handmade ceramic lighting: pieces that live in homes and hospitality projects across the Southwest. Beautiful work, no time to market it.
The work
A monthly content system tuned for a craft brand: product photography that puts the pieces in real light and real rooms, a managed social presence, and email sends that reach designers and buyers.
The system
Every month: a planned grid, product features staged in scene, process and studio content, and a send that puts new work in front of the list. Steady, on-brand, zero lift for the studio.
The takeaway
Craft brands win when the content respects the craft. Consistent, honest product storytelling, not templates, is what turns a maker's following into a maker's market.
The next partnership
The next case study could be yours.
Tell us about your property or your brand. We'll tell you honestly whether we can move the number.